ENGINEERING & PRODUCT

Christa Difrancesco

Christa brings over a decade of technical recruiting experience to the CoCreate team, with a track record across high-growth startups and major tech companies including Block, Kustomer (acquired by Meta), Better.com, General Assembly and Apple.

At Block, Christa spent over four years building machine learning and data science teams, partnering with engineering leaders across Cash App and Square. Before that, as Kustomer's founding technical recruiter, she grew the tech org from 12 to 100+ employees as the company scaled to 300+, partnering directly with the VP of Engineering, CTO, and VP of Product to establish interview processes and hire key technical leaders. She also co-founded Lady Bird Talent, a community built to connect women in tech to new opportunities.

Christa is known for building trusted, long-term relationships with founders and technical leaders—bringing a hands-on, no-nonsense approach to hiring that keeps both the business and the candidate experience front and center.

Outside of work, you can find her clocking in for her second job: full-time wrangler of two toddler boys, a role that, frankly, requires just as much negotiation skill.